The function of meta description is similar to the title. In HTML, a meta description tag looks like this: Meta description is a short paragraph of text used to describe your page in search results. But, it may help you to build brand recognition over time, so you will start seeing the benefits eventually. If you don’t have an established brand, you will not see any immediate benefit from including it in the title. When users skim the results page, they will be more likely to choose something they recognize. In case you have a well-known brand, it is a good idea to use it in the title. So, when creating keyword-optimized title tags, remember that having only one target keyword in the title tag is pretty enough for a better ranking. We can see the page is going to be a guide, because the title says how to, and we can see it's fresh because it contains the current year. This title has its keyword a little further up, but it’s still within the length limit, so it’s going to be visible in any SERP.
#Social media meta tags seo how to#
How to Choose the Best Laptop for Work | 2022 Here is how you create titles according to Google guidelines and best practices in SEO. Facebook and Twitter have their own tags in the section of your page, so if you use the alternative titles for these social networks, Google may also use them instead of your title tag. If it was too short, Google appended the brand name to it. For example, if a title was too lengthy, the search engine used H1 headings instead. The algorithms started to replace titles with something else if the titles were too short, too long, or had some special punctuation marks, e.g., semicolon. In 2021, Google confirmed it rolled out the Page Title Update. However, if you see that Google rewrites your title for high-volume queries, then consider revising it. It is obvious that you cannot write a title that matches all the possible queries. In this case, the title may be sometimes rewritten for SERP. Google may choose your page for a particular query even if your title does not match this query. No need to waste good content just because you’ve made the mistake of adding a few extra keywords to your title. Google might fix a spammy title if the page itself has quality content. Although it’s still a rare occurrence, it happens when: That’s right, it’s possible that you set a certain title for your page, and then Google will display a different title in search results. Today, as Google has shifted to semantic search, the value of an optimized title tag is even lower. In fact, Google has gotten so good at understanding our pages, that it sometimes rewrites our titles for us. As a response, Google began punishing keyword stuffing and other outdated SEO techniques, so pages with spammy titles lost their rankings in search. Naturally, SEO specialists began stuffing title tags with as many keywords as possible, trying to make their pages relevant to multiple queries.
The title of the page is its main topic, so Google would look at the title to decide whether the page is relevant to a search query. Title tags used to be of huge importance to search engines. These are the HTML tags still crucial for your website SEO: They also enhance user experience, create beautiful search snippets, resolve duplicate content issues, and enforce crawling rules. Second, helping search engines understand our content is not the only function of HTML tags. There is still a sizable margin of error and we still need HTML tags to make sure all of our content is interpreted as it should be. Well, that’s not the entire truth.įirst, even though artificial intelligence has made leaps in understanding content, it’s not yet perfect. They say search engines don’t need any help understanding our content. Some say that search engines have gotten too smart for HTML tags. Do HTML tags still matter for SEO today?Ībsolutely! And taking care of HTML tags should always be on your website SEO checklist. And, as our search snippets get more advanced, they are able to secure better SERP positions and attract more traffic. With the help of certain tags, we can turn regular search snippets into rich snippets, and maybe even into featured snippets. HTML tags are also used to influence the way our pages appear in search results. We can use HTML tags to highlight the important parts of our copy, to describe images, and even to give instructions to search engine bots.
#Social media meta tags seo code#
HTML tags are bits of code that can be used to describe our content to search engines.
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